The Moth Pop Up Porch | 2022

An experiential activation that toured six cities with the goal of expanding The Moth’s audience and finding new and diverse stories to share at live events, on The Moth Radio Hour, and on The Moth Podcast. 

Key Contributions:

• Leadership Committee

• Branding + creative direction

• Marketing + publicity strategy 

• Sponsorship strategy and execution 

• App Design

• Merchandise and giveaways

• Community Outreach

Achievements: 

• 5,406 people engaged across six cities

• 1,087 StorySLAM attendees

• 309 coached storytellers

• 292 recorded story pitches

• 3.1MM+ promotional impressions across social, email and podcast

• 4.2MM estimated radio impressions

• 38 pieces of press coverage with an estimated 169K views

• 20+ community partners were engaged across the tour