The Moth Pop Up Porch | 2023

This was the second year of The Moth’s experiential activation, which toured Ann Arbor, Detroit, and Dallas with the goal of expanding The Moth’s audience and finding new and diverse stories to share at live events, on The Moth Radio Hour and on The Moth Podcast. 

Key Contributions:

• Marketing strategy

• Community Outreach

• Media Relations

Achievements: 

• Secured title sponsorships from General Motors (Michigan) and AT&T (Dallas)

• 6,429 people engaged

• 557 StorySLAM attendees

• 156 coached storytellers

• 1.9M estimated radio impressions

• 344K downloads for The Moth Podcast Pop Up Porch Episode

• 1MM+ promotional impressions across social, email, podcast and website

• 4MM estimated radio impressions

• 14 community partners were engaged across the tour