The Moth’s 25th Anniversary Year

Written By Brandon Grant

Lead marketing and communications strategy for The Moth’s milestone 25th anniversary. 

Key Contributions:

  • Logo revision

  • Multi-platform marketing + communications strategy 

  • Content creation

Achievements:

  • Produced a custom 25-part video series: The Moth on…Storytelling

  • Drove 100MM downloads of The Moth Podcast

  • Launched How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth

    • Debuted #6 on the New York Times and Indiebound Bestsellers lists

    • Reached 13k+ units in the first week

  • Led marketing for The Moth’s inaugural Pop Up Porch Tour

    • Winner - 2023 BizBash Event Experience Awards - Best Mobile Tour/Roadshow

  • Marketed a sold-out Moth Mainstage Event on Broadway at the Walter Kerr Theatre

  • Produced and marketed A Game of Storytelling, The Moth’s first-ever interactive card deck - debuting at #6 on the Amazon Bestsellers List

  • Oversaw marketing for The Moth’s annual Moth Ball Gala - raising record-breaking funds for the 25th anniversary

Brandon Grant
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A Point of Beauty: True Stories of Holding On and Letting Go
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How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth